Selling high-ticket products or opportunities can feel like walking a tightrope. You’re presenting something of immense value, but at the same time, you don’t want your prospect’s jaw to hit the floor when you reveal the price.

The secret? Preface it.

At NetWave, we’ve perfected the art of closing high-value deals using this simple, yet extremely powerful sales psychology technique. When done right, it changes the entire energy of the conversation and makes even premium-priced products feel like a no-brainer.

Let’s break it down and show you exactly how we’re using this to dominate network marketing—and how you can, too.

Why Prefacing Works Like Magic (Even on High-Ticket Prospects)

If you’ve ever seen someone hesitate when you reveal the price of something, it’s because they were mentally unprepared for the number. This reaction kills deals. But what if, instead of shocking them, you prepped their mindset before they even heard the price?

Here’s how it works:

1. You create a psychological cushion.

When you say, “Now, this isn’t cheap… it’s actually very expensive.”—it immediately forces your prospect to brace themselves for a big number.

The magic happens in their mind: If they expect the price to be $10,000 but you say $7,500, they feel relief. Suddenly, it seems more reasonable.

Example in Action: At NetWave, when we present our business opportunity, we don’t just dive into compensation plans. We frame the conversation like this:

💬 “Listen, what we’re offering isn’t some low-cost, get-rich-quick deal. It’s an actual business model that creates financial freedom, and real businesses require an investment. It’s very expensive… but it’s also one of the smartest ways to build passive income with the right system in place.”

Now, when they hear the actual cost, they compare it to what they imagined, and in most cases, it’s lower than expected.

That’s how you create a mental discount without lowering your price.

2. You Position Yourself as High-Value (and Filter Out the Wrong People)

Let’s be real—network marketing isn’t for everyone. And that’s actually a good thing.

By saying, “It’s very expensive,” you are subconsciously filtering for qualified people. Those who are serious about financial growth will lean in and listen, while those who aren’t ready will self-select out.

At NetWave, we aren’t looking for tire-kickers who want to try a business with zero commitment. We’re looking for entrepreneurs ready to invest in a long-term, scalable income stream.

💬 Here’s how we do it in a recruitment conversation:
“Look, starting a business with NetWave isn’t for everyone. It’s an investment, it’s very expensive, and it requires work. But for the right person, it’s life-changing. If you’re looking for the cheapest way to make money online, this isn’t it. If you’re looking for the smartest way to create residual income, let’s talk.”

🔥 What happens next?

• The wrong people eliminate themselves (saving us time).
• The right people get more interested because they see exclusivity.
• People start to associate our opportunity with high-value entrepreneurship, not just another MLM.

3. You Control the Buying Narrative (Instead of Defending the Price)

One of the worst mistakes a marketer can make is to be defensive about price.

You’ve seen it happen:
A prospect hears a price and immediately starts looking for ways to negotiate or discount it.

But what if, instead of defending the cost, you pre-framed it as an elite-level opportunity that is worth every penny?

Example:
💬 “Our top leaders invested in NetWave just like you’re about to. It was expensive. But it’s also the reason they’re making $5K-$10K/month today. It’s like anything in life—you either pay for the shortcut, or you take the long way around and hope you get there. Which path do you want to take?”

Now, instead of debating price, they’re debating whether they’re ready to commit to their own success.

See the difference? Instead of going into “price justification” mode, you make them see why the cost is part of the transformation.

How You Can Apply This TODAY to Close More Sales in NetWave

This isn’t just a script. This is a fundamental shift in how you position yourself as a high-level marketer.

Next time you’re talking to a prospect, test this strategy:

✅ Step 1: Set expectations – “This isn’t cheap.”
✅ Step 2: Pre-frame the value – “It’s expensive because it’s a business, not a hobby.”
✅ Step 3: Make them own the decision – “People who invest in this don’t regret it, but the choice is yours.”

The result? You’ll close more deals. Faster. With better people.

Why This Works So Well in Network Marketing (And Why NetWave is Winning With It)

At NetWave, we refuse to play small. We don’t chase people, we attract them.

Most network marketers are out there begging people to sign up. They water down the price. They discount the opportunity. They act like they’re doing the prospect a favor.

That’s not how business works. That’s not how high-level entrepreneurs think.

💡 What we do instead?
We make prospects earn their way in by framing the opportunity as an elite-level business decision—not a desperate pitch.

And guess what? It works.

💰 We attract top talent.
🔥 We recruit people who are ready to commit.
🚀 We create duplication faster because people take it seriously.

It’s Not Expensive—It’s Worth It.

Selling a high-ticket product or opportunity isn’t about convincing people to pay—it’s about showing them why it’s worth it.

By prefacing with “It’s very expensive”, you create the right expectation, filter the right people, and control the sales conversation like a pro.

💡 Your homework? Try this in your next sales conversation. See how it changes the dynamic. Watch how people react. And then…
💬 DM me and tell me how much better your conversions got.

This is how NetWave is winning the game.
This is how we duplicate success at scale.
This is why you need to be on this team.

👉 Ready to build a business that actually pays you what you’re worth? Join NetWave today. 🚀🔥