Let’s talk audience building.
Everyone wants a big following.
Everyone wants engagement.
Everyone wants to go viral.
But here’s the question:
Do you want followers … or do you want FREEDOM?
Because the truth is, likes don’t pay the bills.
📌 Your impact creates your income.
And when it comes to building an audience that actually makes money, you have two choices:
Path 1: Content Everyone Wants to Hear
This is the easy way.
It’s where most people stay stuck.
This is the world of:
✅ Motivational quotes (“You got this!”)
✅ Feel-good stories (“Believe in yourself!”)
✅ Generic advice (“Stay consistent, and you’ll win!”)
✅ Popular opinions (“Hard work pays off!”)
It’s all positive, viral, easy-to-digest content.
It gets you:
➡️ 1,000,000+ followers
➡️ 8,000+ engagements per post
➡️ Maybe $100K in revenue if you’re lucky
Sounds good, right?
Wrong.
Because none of those followers are actually BUYERS.
And in network marketing, if your audience isn’t buying, you’re wasting time.
Path 2: Content Everyone NEEDS to Hear
This is the real game.
It’s what separates the leaders from the amateurs.
This is where you build an audience that actually pays you, follows you, and joins your team.
Here’s what this looks like:
🔥 Hard truths (“Most people won’t make money because they quit too soon.”)
🔥 Real experiences (“Here’s what I did when my first 5 sales ghosted me…”)
🔥 Actionable insights (“How to get your first 10 recruits in 30 days.”)
🔥 Uncomfortable wisdom (“If you’re not making money, it’s because you’re not making offers.”)
👉 This content doesn’t always get millions of likes.
👉 It won’t always make people feel warm and fuzzy.
👉 It might even trigger people.
But it will:
➡️ Attract the right people (action-takers, not excuse-makers).
➡️ Build trust and authority (because people respect REAL).
➡️ Convert into $9M+ in revenue (because it actually SOLVES problems).
The Lesson?
If you’re chasing likes, views, and comments…
You might get a big audience.
But if you’re focused on impact, solutions, and VALUE…
You’ll build a business that prints money.
🔥 Which one are you choosing? 🔥
If you’re ready to attract buyers, not just followers…
Drop a 🔥 in the comments and I’ll send you my Winning Content Formula for FREE.